"Like a wheel, always in motion": New appearance for Pneu Haus Rikag
The Zurich-based tire company Rikag presents itself in a new, innovative look - personally sporty and above all modern. The advertising agency has created an appearance that not only impresses with its design, but also emphasizes the USP's and values and gives Rikag an unmistakable appearance with a clear message.
A strong color and image world as well as dynamic design elements bring movement and life to the new appearance. Not only interesting to the eye, it consciously communicates the values of the Pneuhaus - a company that, like the wheel, is always on the move, a company that goes further than anyone else for its customers.
The pivotal point of communication is the redesigned and easy-to-navigate website. The image film, with its specially composed sound and strong visual language, allows the customer to look behind the scenes and creates an unmistakable customer proximity, which builds a personal bridge between the customer and the company. At the same time, it reflects the company's USPs in a targeted and appealing way and presents Rikag as a modern, innovative tire company.
A lively, modern communication was designed that works online as well as in print and can easily be implemented in other advertising media, thus creating a uniform appearance with recognition value.
Responsible at Die Werbekanzlei: Turan Oeznalci (Creative Director), Patrick Varga (Managing Director), Christoph Varga (Photography, Video & Music), Mischa Müller ( Art Director) Alexandra Kaufmann (Graphic Designer), Nikolett Palinkas (Graphic Designer) and Ladina Baumgartner (Project Manager).
