Michel seeks brand ambassadors
The Swiss fruit juice brand Michel is looking for two brand ambassadors—«Michel & Michelle.» Under the slogan «Apply for the coolest six months of your life,» interested individuals are invited to submit a short video to apply to become brand ambassadors.
"We are looking for two adventurous people who want to discover the diverse world of fruit juice for us and share their experiences with our community," says Matthias Weishaupt, Head of Marketing at Michel, explaining the campaign, which was developed in collaboration with the Zurich agency Notch Interactive. For example, the winners will travel to Brazil, where they will visit an orange plantation, discover Vienna and take part in events. On top of that, they will receive an SLR camera and a notebook so that they can document their experiences in the best possible way.
The selection process is also innovative: The female contestant with the best application video is selected by a jury as "Michelle." The jury also selects three male "Michel" candidates. In the grand finale, Michelle then gets to decide which Michel she will travel with and attend the events. "This is how we ensure that the two are also sympathetic to each other," says Weishaupt, explaining the mechanism. Applications can be submitted via Michel's Facebook page until November 26, 2017. By the way, you don't have to be named Michel or Michelle to be a successful applicant.
Responsible at Rivella: Matthias Weishaupt (Marketing Manager Michel); David Staub (Management Trainee). Responsible at Notch Interactive:
Mark Becher (Group Account Director); Sören Schröder (Creative Director); Lara Schoettel (Junior Project Manager).
