A&O Concepts implements the annual report of the Wipf Group
A&O Concepts designs the Wipf Group's annual report under the motto: "Well-packaged goes over better.".
Annual reports are popular. With business partners and investors, with customers and employees. A well-designed annual report presents the essence of the company in an interesting and compact way. A&O, branding and communications agency, designed and realized the new 2016/2017 annual report for the Wipf Group. The group of companies includes Wipf, Elco, Swiss Direct Marketing, Flyerline Switzerland and Christinger Partner.
This year's annual report features a new image concept. The visual focus is on people in everyday situations as they experience and use the benefits of the products. "We deliberately focused on the end customer with the visual language because we are convinced that this creates a high level of identification with the company's values. A well-packaged content arouses curiosity and is a pleasure to unwrap," says agency owner Carmen Schiltknecht. The fact that the group, which is internationally active in packaging design, is continuing on its growth course also enhances the look of the annual report, which is published in German and English.
Responsible at the Wipf Group: Christian Wipf (Owner, Chairman and Delegate of the Board of Directors); Carla Heiniger (Assistant CEO). Responsible at A&O Concepts: Carmen Schiltknecht (CD, consulting, various texts); Marianne Kieser (AD, graphic design).
