SRG does not apply for fee increase despite slump in advertising revenue
Although it is heading into the red, SRG does not intend to apply for a fee increase for the time being. Everything will be done to ensure that services and jobs are affected as little as possible.
Although it is heading into the red, SRG does not intend to apply for a fee increase for the time being. SRG Director General Armin Walpen gave this assurance in an interview with the NZZ on Friday. Everything will be done to ensure that services and jobs are affected as little as possible. He ruled out linear cuts.
However, SRG's options for reacting on the income and expenditure side are limited. According to Walpen, everything depends on future developments. Like the press, SRG has also experienced a slump in advertising.
According to Walpen, it is difficult to predict how large the deficit will ultimately be. However, it will certainly be considerably higher than the budgeted 25 million. Last year it amounted to CHF 79 million. SRG has never generated additional funds from a fee adjustment since January 2000. At some point, this can no longer be absorbed.
Radio and television fees were last increased by 2.5% on April 1, 2007. SRG had applied for an increase of 6.5 percent. According to the new concession, SRG could request the next fee increase on April 1, 2011.
However, SRG's options for reacting on the income and expenditure side are limited. According to Walpen, everything depends on future developments. Like the press, SRG has also experienced a slump in advertising.
According to Walpen, it is difficult to predict how large the deficit will ultimately be. However, it will certainly be considerably higher than the budgeted 25 million. Last year it amounted to CHF 79 million. SRG has never generated additional funds from a fee adjustment since January 2000. At some point, this can no longer be absorbed.
Radio and television fees were last increased by 2.5% on April 1, 2007. SRG had applied for an increase of 6.5 percent. According to the new concession, SRG could request the next fee increase on April 1, 2011.
