Nature lover Lena clears the rainforest while applying cream
With over 4.5 million downloads, the Swiss app CodeCheck is one of the most widely used shopping apps in German-speaking countries. Y&R Group Switzerland is promoting this independent guide.
CodeCheck evaluates products based on the latest scientific findings: The CodeCheck app not only shows at a glance what cryptic descriptions on packaging really mean. It also helps users find products that suit their personal lifestyle. The typographic motifs of the Y&R campaign are aimed at vegetarians, nature lovers and fitness freaks who might end up with the wrong product without CodeCheck.
In addition to a poster campaign in Munich and Zurich, various online measures were used, from banners to content for social media and mobile.
Responsible at CodeCheck: Boris Manhart, CEO. Responsible at Y&R Group Switzerland: Swen Morath (CCO), Benjamin Franken (CD), Sebastian Eppler (AD), Anna Leudolph (concept/text) Susan Baumgartner (consulting), Marlon Perini (programming).
