Energy from mothers for mothers
Mothers are high-performance athletes—sometimes more like sprinters, other times more like marathon runners. In this commercial, Phillips shows how a mother’s energy can be harnessed and made available to new mothers and their babies in the neonatal unit.
Sometimes you feel like you have no energy left. As a mother, you still have to have it. Or to put it another way: you may only realize how much energy you have when you are a mother. Phillips has realized a project for Argentinian Mother's Day on 15 October that harnesses this mother energy, or rather the kinetic energy that a mother generates when walking (or running) around, for others. Specifically: for babies in neonatology. The device developed especially for this project works like a generator that stores the kinetic energy on a kind of power bank. Of course, you could also attach your cell phone to it - not a bad idea either. However, the use of mom energy propagated in the commercial is much more poetic and coherent: it is used to operate incubators on the neonatal ward. In other words, a kind of start-up aid from experienced mothers for new mothers and their little ones. An idea that would not be a bad one in this context either. (nod)
