TBWA's Europride commercial sparks debate
TBWA\Zurich has developed a commercial for Europride 09 designed to attract members of the gay community as well as interested heterosexuals to Switzerland’s largest gay and lesbian festival. The commercial, featuring the tagline «There’s a little gay in everyone,» sparked discussion around the world.
This weekend, June 5 and 6, the Europride 2009 Association invites you to the big parade and city festival. TBWA\Zurich has developed a commercial for Europride 09 designed to attract the gay community as well as interested heterosexuals to Switzerland’s largest gay and lesbian festival. The commercial, featuring the tagline «There’s a little gay in everyone,» sparked discussion around the world. Various websites and blogs addressed the topic surrounding the commercial from different perspectives: gay, somewhat gay, creative, provocative.
Blogs and websites that covered this topic, among many others:
www.blick.ch
adweek.blogs.com
adsoftheworld.com
www.queerty.com
In addition, there have already been inquiries from organizers abroad who would like to use the ad for their gay and lesbian events.
The agency produced the parade commercial in collaboration with British director Richard Hickey and 3D artist Andrew Daffy. It aired in movie theaters, on the TV channels SF1, SF2, MTV, Sat1, Pro7, Vox, 3+, Kabel1, RTL, and M6, as well as on Timm.de, the digital TV channel for gay men. It will be shown this weekend on the screens at the festival grounds near Münsterplatz and the Stadthausanlage.
Blogs and websites that covered this topic, among many others:
www.blick.ch
adweek.blogs.com
adsoftheworld.com
www.queerty.com
In addition, there have already been inquiries from organizers abroad who would like to use the ad for their gay and lesbian events.
The agency produced the parade commercial in collaboration with British director Richard Hickey and 3D artist Andrew Daffy. It aired in movie theaters, on the TV channels SF1, SF2, MTV, Sat1, Pro7, Vox, 3+, Kabel1, RTL, and M6, as well as on Timm.de, the digital TV channel for gay men. It will be shown this weekend on the screens at the festival grounds near Münsterplatz and the Stadthausanlage.
