Agency at the airport tells stories for the Post
Swiss Post is committed to ensuring that agencies and advertisers do not forget to include effective direct mail in their campaigns. To demonstrate how this can be done, a case study booklet featuring award-winning international work is published every year.
This year, the focus was on storytelling. The booklet, designed by the agency at the airport, highlights campaigns that tell stories and whose messages trigger emotions in recipients in order to achieve greater recall and impact. The booklet can be ordered free of charge from Swiss Post.
Responsible at Post CH, PostMail: Sigrid Di Santo (Marketing Communications Consultant), Manuela Künzle (Support Dialog Marketing Services), Gabriela Weibel (Head of Marketing Communications). Responsible at agency at the airport: René Eugstair (Creative Direction), Valeria Hörler (Art Direction), Miriam Egli (Consulting/Text), Julia Lüchinger (Coordination).
