Matter + Gretener sharpens the winter positioning of Sattel-Hochstuckli
The Schwyz winter sports region of Sattel-Hochstuckli has always been characterized by the fact that it offers the ideal conditions for learning to ski quickly and safely. Sattel-Hochstuckli wants to clearly focus on this strength in the future, instead of turning the price spiral like many other winter resorts.
The comprehensive marketing support for this comes from the communications consultancy Matter + Gretener, which has already shaken up the tourism industry with the crowdfunding for the Saas-Fee season ticket.
Specifically, under the motto "one, two, ski", Sattel-Hochstuckli wants to present itself on the market as a winter sports region for beginners and impress with specific products tailored to this customer segment. For example, from winter 2017/18, Sattel-Hochstuckli will be working with partner companies to offer an inexpensive and easy-to-book package for (re)beginners to the winter sports experience. The package includes all the services required for skiing, from equipment, transport and ski school to meals. The offer can be booked online from the start of the season.
At the same time, Sattel-Hochstuckli is entering into an exclusive partnership with the Saas-Fee snow sports region from the 2017/18 winter season. If you have a winter season ticket for one area, you can ski in the other area for half price for two days. With this innovative partnership, Sattel-Hochstuckli is underlining its vision of becoming the snow sports training leader for the Mittelland and thus a recruitment center for alpine ski resorts.
