Contexta follows up for Coop: It has to stink a little - this year too
The Coop raclette and fondue campaign created by Contexta with the Muotathaler Wetterschmöckern adds another nice slice this year.
When Coop and the Bernese communications agency Contexta launched "Chli stinke muess es" last year, no one could have guessed the buzz this Coop raclette and fondue motto would provoke. For music videos, through carnival procession floats to the Basel Schnitzelbängg, the popular saying gratefully served as a source of inspiration.
"Coop and Contexta said to themselves: "Never change a winning team! That's why this fall, too, the motto is: Chli stinke muess es! With a new cross-media campaign, Coop and Contexta are once again whetting the appetite for raclette and fondue.
And Chli stinke muess es mit den Muotathaler Wetterschmöcker hits the bull's eye. Cult always requires a bit of luck. And courage. It's nice when it pays off.
Responsible at Coop: Thomas Schwetje (Head of Marketing and Digital Services), Sacha Zuberbühler (Head of Marketing Communications), Catherine Gritti (Overall Project Management), Maryline Hermann (Project Manager Advertising), Oliver Johnson (Head of Digital Marketing), Christian Lüdi (Head of Social Media), Stephanie Stähli (Project Manager Social Media), Karin Heliopoulos (Head of Media), Vanessa Finzer (Head of Culinary). Responsible lead agency: Contexta. Responsible at Stories: Yves Bollag (Executive Producer). Responsible at HitMill: Roman Camenzind (Executive Producer), Georg Schlunegger (Composer & Producer), Fred Herrmann (Mixing Engineer), Noemi Mathis (Project Management). Media: The Whole Media; Stephan Küng (Managing Director).
