Blue dot
The advertiser is king: In Ireland, a newspaper printed all the dots in color to make an ad make sense.
For once, there was no fusion of advertising and editorial content in terms of content, but rather in terms of design. It's Friday! the event and entertainment supplement of the Irish Daily Mailall dots in color instead of black like the rest of the font. The resolution for the colorful typo fun was provided by an advertisement from telecom provider Eir. The provider is using wifi calling to combat "black spots" ("black spots" simply means "black dots"). Anyone with insufficient reception can make calls via the wifi network and still be reached.
For once, a successful mix of advertising and editorial content - even if the campaign could certainly be considered borderline. The entertainment supplement of a tabloid newspaper seems to be a suitable playground for advertising ideas. (hae)
Photos: via Adsoftheworld.com
