E-Advertising: Interactive eBoard launched

E-Advertising, an Affichage Holding company, has launched an interactive eBoard. Using new software technology, the advertising subjects react to the movements of passers-by. This is intended to attract passers-by to the screens and encourage them to interact with the eBoards. The first two projects, which the agency has implemented for its two clients Coca-Cola and Volkswagen, can be seen in Zurich's main railway station until the end of June.

Responsible at Coca-Cola: Barbara Hagmann (Brand Manager Coca-Cola), Melanie Conrad (Assistant Brand Manager), Matthias Schneider (Media Manager). Publicis Group Austria: Alexander Trybus (Copywriter). MediaCom, Zurich: Christina Gäde (Communication Planner), Lennart Hintz (Communication Planning Director)
Responsible at Volkswagen: Daniel Brunner (Head of Marketing), Marlis Böni (Head of Marketing Communications). At KSB/SJ: Nick Schoberth (Client Service Director). MediaCom, Zurich: Kerstin Dittmar (Communication Planner) and Lars Hoffmann (Communication Planning Manager).
Responsible for e-advertising: Ulrich Ritschard (Managing Director), Ariane Vuagneux (Project Manager). Kinetic Worldwide Switzerland: Manuela Krähenbühl (Managing Director), Jean-Michel Bonvin (Managing Director). Vanija: Bruno Mettler (content and technology). Kilchenmann: Ulrich Jost (installation and hardware).