75th edition: TKF implements the anniversary appearance of Olma
Olma in its festive finery: TKF gave Switzerland’s largest public trade fair a particularly festive look to mark its 75th anniversary.
She now appears in gold, the jubilarian of whom the whole of eastern Switzerland is proud. The image created especially for the anniversary year was implemented on flags, stand lettering, printed matter, on the web and on special wrapping paper, among other things.
Olma is particularly proud of its poster tradition: Olma is celebrating 75 editions and thus 75 different poster subjects. They adorn the labels of the anniversary beer, which was created together with the Schützengarten brewery. The special thing about it is that the talon on the back of the bottle can be used to order any poster motif in the original F4 format.
TKF has also brought the unique Olma poster story to the streets of St. Gallen and launched the poster trail with all 75 subjects from the train station to the Olma's place of origin - at Unterer Brühl next to the Tonhalle.
A great anniversary naturally needs its ambassadors: In collaboration with the St. Galler Tagblatt, Olma and TKF have chosen 75 official Olma ambassadors. Among them are nationally prominent faces such as Ueli Maurer, Nöldi Forrer or Renzo Blumenthal, but also private individuals who were chosen in an online voting. The most important task of the Olma ambassadors: to spread anticipation and to infect St. Gallen residents with the infamous Olma virus as early as this summer.
To mark the 75th anniversary, Olma and TKF are also publishing a book. Not printed and bound on paper, but electronic, interactive and animated. Modeled on the well-known online encyclopedia Wikipedia, readers will find everything they need to know about the fifth season of St. Gallen and can get to the bottom of the cult and history of Olma.
Responsible at Olma Messen St. Gallen: Katrin Meyerhans (Head of Public Exhibitions). Responsible at TKF: Marco Kleger (overall responsibility), Tim Stockmar, Alexander Fürer, Matthias Eberle, Nina Boschetti, Sara Piljic (creation), Jan Thoma (development), Jessica Künzle (consulting)
