Millet pillows and children's birthday parties: UBS promotes retirement planning with animations
This year's UBS retirement planning campaign once again capitalizes on the popularity of the «Getting older starts sooner than you think» video ads and complements them with fresh headline animations.
The motion design focuses on content-related effects that underpin the message in a minimalist yet eye-catching way. The ads are played out on all UBS e-screens and public transport e-boards at highly frequented station locations throughout Switzerland.
Responsible at UBS: Daniel Fischer (Head Marketing Switzerland), Sonja Kingsley-Curry (Head Creative Concepts & Campaigns), Manuela Gualeni (Project Manager Creative Concepts & Campaigns), Claudio Haas (Project Manager e-Screens). Responsible at Publicis: Peter Brönnimann, Jan Kampter (text), Meret Lauener (consultant). Production: Stories.ch; Billy Bains (Animations).
