Match report at the touch of a button: Munich start-up launches app for robot journalism

ReportExpress turns everyone into a professional football reporter. The app enables in-depth reporting on all matches at the click of a button - regardless of the league or division. Thanks to this market innovation, the entire spectrum of football club teams - from the "Bambinis" to the "seniors" - can easily be provided with journalistic match reports. The app serves both men's and women's football.

Rafael Hoyos Kleemann, Managing Director of ReportExpress, explains: "With the ReportExpress app, we have created an unprecedented product that offers football fans the opportunity to easily create professional match reports. This innovation makes cost-effective reporting possible for everyone and thus simplifies the public relations work of football clubs immensely: many managers simply don't have the time to create the sometimes time-consuming reports. This is now a thing of the past. With our app, lower leagues can also be covered by the media according to sports journalistic standards for the first time."

From the "banana own goal" to the somersault throw-in

With the ReportExpress app, even highly complex game sequences and unusual situations are depicted realistically. The free basic version provides a number of functions for this purpose. By purchasing "in-app extensions", users can expand their reporter repertoire and create ever more detailed reports.

Overview of the app's basic functions:

• Personal names (players, coaches, referees), club or venue names are integrated into the texts.
• The report can be created live from the sidelines in sync with the match. The match minutes run automatically from kick-off to the final whistle.
• The report can be edited retrospectively. Actions and decisions can be changed, moved, deleted or added.
• Multiple report versions can be displayed, saved and sent.