The voting has decided: Trojka $avage goes on sale
FS Parker is bringing the winning creation from the Trojka competition to Coop store shelves.
Using a simple mechanism, the "Make your own Trojka" campaign allowed users to design, name and vote for their own Trojka bottle online in just three steps (Werbewoche.ch reported).
Following an exciting voting process - a total of 7,019 ideas were submitted - the Trojka $avage the race. Since this week, the design created by FS Parker has been running as a nationwide campaign. Trojka $avage is now available in the Coop.
Responsible at Diwisa: Claudio Lobosco (Brand Building Director International), Jonas Brauen (Brand Manager Trojka). Responsible at FS Parker: Hannes Sigrist (CD), Maja Nucci & Jenny Heinicke (AD), Muriel Mathys (Design & DTP), Andre Popp (Motion Design), Noelia Blanco (Consulting). Photography: Detail.
