Matter & Gretener invites Nagra to a dialog
Following a successful pitch, Matter & Gretener created the posters, ads, and flyers inviting the public to informational events hosted by Nagra, the National Cooperative for the Disposal of Radioactive Waste.
In November 2008, the National Cooperative for the Disposal of Radioactive Waste Nagra proposed to the Swiss Federal Office of Energy those Swiss regions whose geology is suitable for the deep disposal of radioactive waste: Bözberg, Jura Südfuss, Nördlich Lägern, Südranden, Wellenberg and Zürcher Weinland. In order to enter into a dialog with the population of the proposed siting regions, Nagra has been present in the largest cities of the potential siting regions since the end of May with information stands in pedestrian zones or at public exhibitions. This gives residents the opportunity to ask questions or express their fears.
Following a successful competition presentation, Matter & Gretener created the posters, advertisements and flyers inviting people to these information events. A very special key image was used: a typical Swiss town sign as a symbol for the specific location of a deep geological repository. However, it is not the town and canton that appear on the board as usual, but the questions of the residents of the municipalities affected by the sectoral plan. Without any window-dressing or window-dressing, this makes it clear that Nagra takes the reservations of the population seriously and is open to dialog. This is also evident in the information newspaper developed by Matter & Gretener, which is sent out after each information event.
Responsible at Nagra: Dr. Markus Fritschi (Head of Camp Programs & Public Relations), Armin Murer (Head of Public Relations), Heinz Sager (Head of Communications). Responsible at Matter & Gretener: Daniel Matter (Creative Direction), Dominik Imseng (Text), Karin Beerli, Urs Hartmann (Art Direction), Imer Krasniqi (Graphics), Marcus Gretener, Simone Frei (Consulting); Photography: Markus Bühler-Rasom, Zurich.
Following a successful competition presentation, Matter & Gretener created the posters, advertisements and flyers inviting people to these information events. A very special key image was used: a typical Swiss town sign as a symbol for the specific location of a deep geological repository. However, it is not the town and canton that appear on the board as usual, but the questions of the residents of the municipalities affected by the sectoral plan. Without any window-dressing or window-dressing, this makes it clear that Nagra takes the reservations of the population seriously and is open to dialog. This is also evident in the information newspaper developed by Matter & Gretener, which is sent out after each information event.
Responsible at Nagra: Dr. Markus Fritschi (Head of Camp Programs & Public Relations), Armin Murer (Head of Public Relations), Heinz Sager (Head of Communications). Responsible at Matter & Gretener: Daniel Matter (Creative Direction), Dominik Imseng (Text), Karin Beerli, Urs Hartmann (Art Direction), Imer Krasniqi (Graphics), Marcus Gretener, Simone Frei (Consulting); Photography: Markus Bühler-Rasom, Zurich.
