Relax and unwind: New Swiss TV station Auftanken.TV
When we want to unwind, we usually turn on the TV. But what flickers across the screen rarely has anything to do with relaxation. A new cultural and educational TV channel aims to change that: Auftanken.TV. The channel, founded by Zurich-based physician, theologian, and entrepreneur Yvonne Maurer, will go on the air on October 10.
We live in a hectic time. When we get home, we long above all for rest and relaxation. So off to the sofa, feet up, remote control in hand. What awaits us on the screen, however, has very little to do with switching off. On the contrary, we are often even more stressed after watching TV than before.
Documentaries and musical entertainment
One woman now wants to counteract this. As a doctor, Zurich-based Yvonne Maurer knows that stress - even in front of the TV screen - can have health consequences such as high blood pressure. "It's impossible to combat stress and hecticness with even more tension," says the entrepreneur. "I therefore want to offer a channel that really provides relaxing entertainment and enrichment."
Viewers of Auftanken.TV are offered valuable documentaries on travel, nature, wildlife, recent medical research, relationship issues, general philosophy of life, art history or positive, meaningful lifestyle. The varied program is rounded off by modern musical entertainment as well as classical concerts or operas. "For me, it's not primarily about viewer ratings, but rather that the station is an enrichment for the viewers and that they can really relax and draw strength," says Yvonne Maurer.
Female counterpoint in the male domain of TV
A medical doctor by training, she founded the first Swiss training and continuing education institute for body-centered psychotherapy IKP in 1982, with offshoots in Zurich and Bern. Today, the institute employs 64 lecturers and trains 270 students per year. The IKP has been accredited for years by the FMH doctors, psychological committees and now also by the Federal Office of Public Health BAG. Yvonne Maurer is still active today as president of the board of directors and as the overall manager of the psychotherapeutic outpatient clinic.
Thanks to numerous appearances in life support programs both in Switzerland and Germany and subsequent activities as an editor, presenter and director for medical and psychological interviews, she has many years of TV experience. After a second degree, Yvonne Maurer also earned a doctorate in philosophy and theology, and thus has a solid knowledge base to implement her ideas as an entrepreneur. "I am very pleased to have been given a national broadcasting slot," says Yvonne Maurer. "Not least to provide a female touch in the male-dominated Swiss television scene."
Auftanken.TV will be launched on Tuesday, October 10 throughout Switzerland via Swisscom-TV (broadcasting position 73) and can also be viewed in the Livestream be received.
