Grayling communicates for Jack Daniel's

Bacardi-Martini Switzerland has commissioned the Grayling Switzerland agency to handle communications for the Jack Daniel's brand in Switzerland. With immediate effect, Grayling will support Jack Daniel's with all media relations and the organization of media events.

Grayling is to further increase the brand awareness of Jack Daniel's in Switzerland for Bacardi-Martini Switzerland and expand its media presence. With the help of storytelling and intensive media work, the brand is to be brought to life for a broader target group. The communication plan includes activities relating to Jack Daniel's open-air presence and the 160th birthday of the brand's founding father, Jasper "Jack" Newton Daniel.
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