Publicis shows: Time is relative - with the new Adora from V-Zug
Publicis has created four new radio commercials for V-Zug. The commercials promote the dishwashing program on the Adora model.
11 minutes can be very short. For example, if you have a lot of guests at home and need clean dishes again after just 11 minutes. The new Adora from V-ZUG manages that thanks to a clever washing program. But there are also decidedly long 11 minutes - especially at parties, as Publicis' real-life radio spots prove.
Responsible at V-Zug: Christian Bärlocher (Head Global Marketing Services), Roland Graf (Head Marketing Communications). Responsible at Publicis: Peter Brönnimann, Johannes Raggio, David Lübke (creation), Sabrina Elsässer, Angelos Apostolidis (consulting), Tonstudio Hastings (production).
