Media Focus: Advertising up in the first half of 2010
Advertising spending continues to rise, likely thanks in part to the World Cup. In the first half of the year, advertising spending increased by 7.4 percent compared to the same period last year, reaching 2 billion francs.
In June, advertising expenditure rose by 13.6% year-on-year to CHF 348 million. According to the market research company Media Focus, advertising expenditure on television alone increased by 17.3% in June. The football championship probably also contributed to this development.
The consumer electronics and photography sector grew by 49.7%, with the industry total amounting to CHF 10.8 million. Around 3.7 million francs of this is attributable to televisions alone. The sector had
The Media Focus press release went on to say that the TVs were extensively advertised in the run-up to the World Cup.
In the food sector, gross advertising pressure rose by 10 percent to 39 million francs. nsausages and meat products in particular were heavily advertised, with an increase of 194 percent, almost three times as much as last June.
www.mediafocus.ch
The consumer electronics and photography sector grew by 49.7%, with the industry total amounting to CHF 10.8 million. Around 3.7 million francs of this is attributable to televisions alone. The sector had
The Media Focus press release went on to say that the TVs were extensively advertised in the run-up to the World Cup.
In the food sector, gross advertising pressure rose by 10 percent to 39 million francs. nsausages and meat products in particular were heavily advertised, with an increase of 194 percent, almost three times as much as last June.
www.mediafocus.ch
