Publicis advertises Renault with a rickety Trabi

Anyone who hears an unfamiliar rattling noise coming from the street these days should take the time to look out of the window. You will see a rickety and rusty Trabi on its way to claim a two thousand franc scrap bonus. If you have no idea which make of car is behind it, you can find out via the Internet. On Myschrott.ch Renault Suisse is showing exactly how much you can save when buying a new Renault model if you hand in your car that is at least eight years old. The unusual spectacle could be experienced on the afternoon of June 9 in Zurich and will subsequently - if the decrepit engine is willing - delight the cities of Bern, Basel, Winterthur, St. Gallen and Lucerne. The campaign was developed by the Zurich agency Publicis. The Trabi will be driven by Patrice Meister, Vice President of the Trabant Club.
Responsible at Renault Suisse SA: Florian Huettl (Marketing Director), Anne Thorens (Advertising Manager), Cristina Ravalli (Advertising Assistant). Responsible at Publicis: Ralph Halder (CD), Daniel Kobi (AD), Jan Krohn (text), Muriel Asté, Martin Schlatter, Jacqueline Lima, Ingrid Zumkehr, Jessica Küng (consulting), Isabelle Hettel (strategy).