Marianne Weibel goes into business for herself and founds Weibel Kommunikation
Marianne Weibel is launching her own business, Weibel Kommunikation. The Zurich-based agency focuses on a holistic, cross-disciplinary approach to communication and, as a result, on consistent brand management.
"I have worked in communications, PR and advertising agencies as well as on the client side for almost 30 years. Now I want to use my broad communications knowledge for clients," says Marianne Weibel, explaining her decision to become self-employed.
Communication has become more complex due to the variety of channels, more fast-moving due to the dynamic market and less transparent due to the specialization of the individual communication disciplines. Marianne Weibel is convinced that long-term communication planning, a clear definition of the message hierarchy, sustainable storytelling and channel-appropriate communication for internal and external target groups can sharpen the brand and make communication output more efficient and effective. "Every day, we are bombarded with dozens of different messages via different channels. This causes the target group to lose track. They no longer know what values the brand, product or service stands for," explains Marianne Weibel. This is where Weibel Kommunikation wants to come in and not only take the outside view and the view of the target group, but also the holistic perspective.
