Free time is better without office
Whimsical videos for the SVV campaign «Switch Off, Recharge»—created by TBD—show what can happen when you’re always a little bit at the office, even during your free time.
Who doesn't know this? Checking emails, making phone calls, writing messages, reading updates: Work and free time are becoming increasingly intermingled. We are constantly reachable, the office is everywhere with us. But if you always have your office with you, you're living dangerously. They are inattentive, unfocused, distracted and risk accidents. They don't recover properly, are stressed out, exhausted and thus put their health at risk. It would therefore be better to switch off in your free time and recharge your batteries.
The new campaign also humorously shows how dangerous it can be to have the office with you all the time. In a main film and five short commercials, we meet people who think they always have to be ready for the office in order to get things done quickly. In technical articles on the microsite Switch-off-refuel.ch you also receive more in-depth information.
The idea and concept for the campaign came from the TBD agency, which is also responsible for the entire realization. Award-winning director Pep Bosch was recruited for the films.
Responsible on the customer side: Heinz Roth (Head of Accident Insurance SVV); Philip Strasser (Swiss Life / Working Group Prevention SVV). Responsible at TBD: Tom Seinige, Sandro Nicotera, Christian Bobst (creation), Susan Bosshard (consulting), Alexandra Niggeler (agency production), Ilonka Galliard (art buying), Stories (film production), Pep Bosch (direction), The Front (website), Ursi Sydler (professional content).
