Y&R Group: 365 good reasons not to die!
Roadcross, the Swiss Foundation for Road Accident Victims, is fighting against drunk driving—with a campaign that celebrates life.
Roadcross wants to remind young riders that every day is worth living. That is why a reason why it is a bad day to die is published every day for a whole year. And it does so in the form of a calendar that is primarily present where the target group prefers to spend time: on the Internet.
The campaign created by the Y&R Group can be seen from July 15, 2010 on the campaign microsite, banners, e-boards in major railroad stations, in selected cinemas and on Facebook and Twitter. Advertisements and posters will follow later.
Anyone who wants to can take part in the campaign on social media platforms.
www.baddaytodie.ch
www.twitter.com/baddaytodie
www.facebook.com/home.php#!/pages/Bad-day-to-die
Responsible at Road Cross: Monique Ben-Shmuel (Project Management Prevention). Responsible at the Y&R Group: Markus Gut (CCO, overall responsibility), Dominik Oberwiler, Johannes Raggio (concept), Laurie Morard (graphics), Johannes Raggio, Sven Rufer (text), Nathalie Jakober (consulting), Alan Ganguillet (online art director), Roberto Colacino (online consulting), Alberto D'Angelo, Tobias Danielsson, Thomas Charrière, Philippe, Gassmann, Sandro Heuberger (multimedia).
The campaign created by the Y&R Group can be seen from July 15, 2010 on the campaign microsite, banners, e-boards in major railroad stations, in selected cinemas and on Facebook and Twitter. Advertisements and posters will follow later.
Anyone who wants to can take part in the campaign on social media platforms.
www.baddaytodie.ch
www.twitter.com/baddaytodie
www.facebook.com/home.php#!/pages/Bad-day-to-die
Responsible at Road Cross: Monique Ben-Shmuel (Project Management Prevention). Responsible at the Y&R Group: Markus Gut (CCO, overall responsibility), Dominik Oberwiler, Johannes Raggio (concept), Laurie Morard (graphics), Johannes Raggio, Sven Rufer (text), Nathalie Jakober (consulting), Alan Ganguillet (online art director), Roberto Colacino (online consulting), Alberto D'Angelo, Tobias Danielsson, Thomas Charrière, Philippe, Gassmann, Sandro Heuberger (multimedia).
