Grandma loves Mambo
In Norway, the FM radio network has already been switched off. This poses problems for older people in particular. Creativity is required, as the commercial from Try shows.
The Norwegians can't seem to move fast enough with DAB+: The Scandinavians were the first country in the world to switch off the good old FM network. Despite all the advantages that DAB+ undoubtedly offers: The changeover poses a problem for many people. Although DAB devices are no longer expensive, older people in particular often find it difficult to replace their decades-old devices with modern technology. The prospect of listening to Radio Beromünster in crystal-clear quality is little consolation.
The commercial by Try - the Norwegian guarantor for advertising worth seeing - addresses this problem with a wink. The grandmother has to leave her home and moves into a retirement home. Son and grandson help with the move. The old woman would like to have one last coffee in her favorite place and listen to the radio as usual. An impossible task for her old FM radio. But not for her son, who can listen to Spotify anywhere and at any time thanks to the Talkmore network and flat rate. At least for this one important moment, he solves the DAB plight. (hae)
