Ex-UBS digital boss Daniel Hünebeck sets up his own business as a digital consultant
Since 2013, Daniel Hünebeck has been responsible for the realignment of UBS’s digital marketing efforts, for which he was honored as the IAB Digital Marketer of the Year in 2015. He is now taking the leap into self-employment.
Daniel Hünebeck starts his own business as a consultant for digital marketing and digital transformation. Under the name Daniel Hünebeck Digital the 40-year-old wants to advise large and small companies on strategic changes in the course of digitalization and on issues relating to digital channels. He is based in Freienbach on Lake Zurich. Daniel Hünebeck Digital was launched at the beginning of the year, but the website has recently been launched and new customer acquisition is underway. At the end of last year, Hünebeck gave up his three-year position as Head Client Dialogue Management at UBS to become self-employed.
"Over the last few years, I have developed and implemented strategies, tools and methods for success in digital media," says Daniel Hünebeck, explaining his decision. He did not resign from UBS because he was unhappy at the company. Instead, he felt that he had fulfilled his mission at UBS. The time was ripe to start something new, to be completely on his own for the first time. "I would also like to make my expertise and what I have learned over the last few years available to other companies." However, he is still available to UBS as a freelance consultant.
In addition to consulting in the field of digital transformation and digital marketing, Daniel Hünebeck also works as a specialist speaker at trade fairs, congresses and other events as well as a lecturer. He currently teaches at the University of Applied Sciences Northwestern Switzerland, the Migros Club School and the IAB Academy, among others. He also supports companies with in-house training courses for the further development of qualified digital marketing specialists.
As Head Client Dialogue Management, Daniel Hünebeck has been responsible for the realignment of digital marketing at UBS since 2013. Under his leadership, he set up a digital team, relaunched the website and implemented systematic conversion rate optimization and several content marketing hubs. He and his team received several awards for their work, including the IAB "Digital Marketer of The Year" 2015.
Before his time at UBS, Freienbacher was the founder and managing partner of the Zurich office of the digital marketing agency Adisfaction. Under his leadership, the agency increased both turnover and the number of employees and acquired clients such as Bank Vontobel, FTI Touristik and Weight Watchers. (pd/aks)
