OSW portrays senior world championship participants with cardiac arrhythmias
The OSW agency is already entering the third round of its image campaign for Basel University Hospital. The focus is on a sporty heart patient, whose story is now also told in a short video.
Life writes the best stories. This one is a particularly successful one: Patient Herbert M. is admitted to the University Hospital Basel due to a cardiac arrhythmia, is successfully treated and shortly afterwards competes in various decathlon disciplines at the Senior World Championships in Perth, Australia. In the third wave of the image campaign, OSW once again picks out a patient story and highlights the topic from different angles in order to bring the University Hospital Basel closer to the public. In addition to the portrait of the patient and the interview with the doctor, a short film is also being used for the first time. At the same time as the third wave, the open day at the Heart Center will also be advertised.
At Heart center-basel.ch you will find the texts, the video and all the information about the open day. In addition to the video, which is used for social media, the website and in-house TV, posters and advertising on public transport are also used.
Responsible at University Hospital Basel: Julia Biwer (Marketing Planner), Alma Buchli (Digital Communications Editor), Philip Berry (Web Editor). Responsible at OSW: Michael Oswald (Creative Director), Séverine Fischer, Nathalie Egli (Strategy/Consulting), Sara Steinmann (Text), Sandra Käppeli (AD), Christian Imfeld (DTP), Stefan Minder (Photography), Jensen + Heitz (Video Production).
