UPC and Red Bull Media House enter into exclusive partnership
Mountain biking, motorsports, beach volleyball, fun sports: MySports programming will be expanded starting this month with exclusive content from the world of Red Bull.
MySports is thus expanding its live sports offering for the start of broadcasting on September 8, 2017. For example, the races of the "UCI Mountain Bike World Cup" will be incorporated into the MySports program, as will international beach volleyball and basketball tournaments. But in-house productions from the Red Bull Media House, such as "Red Bull Crashed Ice" or the "Red Bull Air Race," are also intended to excite TV viewers. Motorsports content such as the "FIA World Rally Championships" is also part of the Red Bull lineup.
According to the announcement, the cooperation with Red Bull Media House will go far beyond live broadcasts. Accordingly, magazines, action features and documentaries from Red Bull will also be integrated into the MySports program. The programs of UPC and Red Bull Media House are to complement each other symbiotically - the program planning will be optimized together, the statement continues. The programs will be shown both on the basic MySports HD channel and in the MySports Pro channel package.
The cooperation with Red Bull Media House will initially last three years. (hae/pd)
