Publicitas index continues to decline in May
The Publicitas Index continued its downward trend in May, even though the number of ads published was the same as in May 2008. The local and regional market, on the other hand, at least showed a slight upward trend.
Although the same number of advertisements appeared in May as in May 2008, the Publicitas index continues to fall. The index lost a further 2 points, falling to 80.3. All advertising categories were affected by the decline. Despite increased advertising spending by certain sectors such as insurance, the trend in commercial advertising in the press did not point upwards. The major national advertisers were tight-lipped, as Publicitas reported, according to SDA.
The local and regional market nevertheless recorded a minimal upward trend. On the other hand, occasional ads weighed on the index. Despite the federal vote on May 17, less ad volume was generated than in May of the previous year.
Job ads completed the gloomy picture, as did real estate ads: they both maintained the downward trend.
The local and regional market nevertheless recorded a minimal upward trend. On the other hand, occasional ads weighed on the index. Despite the federal vote on May 17, less ad volume was generated than in May of the previous year.
Job ads completed the gloomy picture, as did real estate ads: they both maintained the downward trend.
