Publicitas loses marketing for Zurich rural newspapers
Starting in January 2011, Tamedia will handle the marketing of the Zurich regional newspapers itself. Publicitas will lose the marketing contract. The company announced this in a press release.
Publicitas' marketing mandate for the Zurich regional newspapers will be taken over directly by Tamedia from January 2011, including all daily newspapers and advertisers involved.
The decision is one of the consequences of the swap of the NZZ Media Group's regional newspaper holdings with Tamedia in the cantons of Thurgau and Zurich, which was announced in April. The Thurgauer Zeitung will be marketed by Publicitas in future.
"Despite this decision, we are looking ahead and are now concentrating on realigning our market presence and market development in the Zurich area," said Astrid Gartenmann, Zurich Branch Director at Publicitas.
(afw)
The decision is one of the consequences of the swap of the NZZ Media Group's regional newspaper holdings with Tamedia in the cantons of Thurgau and Zurich, which was announced in April. The Thurgauer Zeitung will be marketed by Publicitas in future.
"Despite this decision, we are looking ahead and are now concentrating on realigning our market presence and market development in the Zurich area," said Astrid Gartenmann, Zurich Branch Director at Publicitas.
(afw)
