Election campaign turnaround

Anyone who follows the German election campaign on social media knows that it is no walk in the park for anyone involved. Election posters of horror are posted every day (not for the sake of amusement): Contentless, straining to be original, pandering, intrusive, hollow, borderline populist - rarely creative and witty too. Many are bothered by the overwhelming number of heads and slogans in public spaces.

Damage or removal is not a solution, as it is anti-democratic and illegal. Creative adbusting may be annoying for the advertiser, but at least it amuses passers-by - as happened recently with the much-discussed and often-parodied campaign of FDP candidate Christian Lindner, which was unceremoniously transformed into an H&M advertisement:

lol

Aug 28, 2017 at 9:17 am

The "Einfach so" group in Berlin has chosen a different approach. It simply reverses the posters and frees up the white spaces for creative activities by the public. The highlight: unlike all other interventions, this action is legal. It is merely "a temporary change in appearance" and therefore "cannot be considered damage to property in accordance with StGB Paragraph 303 II", the group said in a statement. The police confirmed this assumption: No damage to property, no criminal offense. And further:

"So if you can no longer see the election posters outside your window: Just turn them around! They have deliberately left the surfaces free, because they are asking themselves and us: How will the citizens use the surfaces?"

In an open letter to the parties and their advertising agencies, the group lists possible motives for their Election campaign turnaround but only admits to one thing: just like that. (hae)

Photos: Simplyso.org

via: KFMW