Equipe achieves Google Analytics Certified Partner status
Equipe is now a certified Google Analytics Partner (GACP). With this certification, the agency is further expanding its range of services in the area of data measurement and analytics.
Data-driven customer communication is now an integral part of the marketing mix for many companies. With the Analytics 360 Suite, Google offers companies a comprehensive toolbox with the help of which they can evaluate data as a company and use it for personalized customer targeting. Through certification as a Google Analytics Certified Service Partner (GACP), Equipe achieves the highest partner status in this area.
This means that Equipe can now also offer customers a comprehensive service package for Google Analytics. In addition to consulting and training, this also includes implementation and technical support for Google Analytics solutions. The certification was obtained directly from Google's headquarters in Mountain View, California. It is another milestone for Equipe in its efforts to make advertising measurable for its clients, the agency writes in a statement. Thanks to the partnership with Google, the agency is now able to offer data-driven advertising from concept to marketing analytics report from a single source.
Martin Widmer, Founder & Partner of Equipe: "Thanks to the close collaboration with Google, we will be able to provide decision makers with a detailed picture of customer behavior. This allows us to quickly identify changes in buying behavior or brand perception in order to react accordingly."
Yves Mäder, Platform Lead DoubleClick Switzerland and Austria at Google in Zurich: "Independent consulting in the area of Google Analytics is a growing need among advertising clients. Equipe has demonstrated a high level of consulting quality in the multi-stage certification process, so we are pleased to welcome the agency as another Google Analytics Service Partner."
