Wow road trip for image content
The German Roamers photography collective teamed up with Mercedes-Benz and The North Face to organize a content creation tour through Canada and Alaska. The result: amazing photos that make viewers think, «I want to do that, too.».
Three members of the German Roamers* spent two weeks traveling from Whitehorse, Canada, to Anchorage, Alaska, in two Mercedes-Benz G-Classes to capture the off-road legend in the vast landscapes of the American North with its breathtaking panoramas in pictures and film for Mercedes-Benz.
On their trip, the three photographers from the German Roamers, Johannes Höhn, Lennart Pagel and Hannes Becker, and filmmaker Mathias von Gostomski covered over 3,000 kilometers. The journey started in Canada's Yukon region. They continued along the Alaska Highway to Anchorage. With the Top of the World, Denali and Dempster Highways, some of the most scenic roads in North America were part of the program. During the tour, hikes, kayak trips and photo flights took them to places worth seeing such as glaciers and an ice cave. They were accompanied by Hansjörg Auer, extreme climber and The North Face athlete. They made their way through the wilderness on foot and by car. The team crossed rivers and rough terrain in their two G-Classes. Endless kilometers on unpaved roads, so-called "gravel roads", challenged both man and machine.
With the Content Creation Tour, Mercedes-Benz and The North Face have realized an outdoor tour together for the first time. Both brands have the same high quality standards for products for extreme outdoor activities. The North Face supported the German Roamers on their tour with outdoor clothing, duffle bags, sleeping bags and tents.
#MBfacingthenorth is the second Mercedes-Benz project with the German Roamers. Back in the fall of 2016, a group of photographers took two G-Classes to the Dolomites and reached a total of almost 47 million people with spectacular images via Instagram Stories, Snapchat and other social media channels. Mercedes-Benz was one of the first brands to successfully use Instagram Stories as a new feature in digital brand communication and caused a worldwide sensation with the #MBdolomates campaign.
Photos and film: Mercedes Benz/Daimler
*About the German Roamers
The photographer collective German Roamers consists of 14 German photographers who have set themselves the goal of pooling the potential of the best German outdoor photographers on Instagram and putting the focus on nature worldwide. More than 2.5 million followers follow the photographers on social media. (nod/daimlermedia)
