Saatchi & Saatchi: Campaign for disability insurance realized
The Saatchi & Saatchi agency has launched a campaign for the Disability Insurance program designed to encourage employers to reintegrate people with disabilities into the workforce or to keep them employed.
The aim of the new disability insurance (IV) campaign is to motivate employers to reintegrate people with disabilities into the work process or to keep them in the work process. This communication task was awarded by means of a competitive presentation - Saatchi & Saatchi won the pitch.
According to the agency, the first works are now on display. The motto is "One job. Two winners." The campaign logo shows fingers forming an "IV". And in French, an "AI" turned upside down. The creative centerpiece of the campaign are recruitment ads - ads that are based on job advertisements and are also placed in the job advertisements. The ads are written from the jobseeker's perspective and address topics such as reintegration, early detection and prevention.
Posters, which also allude to the viewer's situation, and online banners also give the campaign the public presence that the topic demands.
Responsible at the Federal Social Insurance Office in Berne: Angela Fürer (project responsibility), Eva Lang (project management). Responsible at Saatchi & Saatchi: Kaspar Loeb, Beatrix Eichenberger (consulting), Patrick Lienert, Jürg Aemmer (CD), Martin Bettler, Stefanie Ledermann (AD), Patrick Lienert (text), Rahel Witschi, Caesar Eberhard (DTP), Pascal Schaub (strategy), Raphael Zubler (photographer), Reddepartment (image processing), Sota (litho).
According to the agency, the first works are now on display. The motto is "One job. Two winners." The campaign logo shows fingers forming an "IV". And in French, an "AI" turned upside down. The creative centerpiece of the campaign are recruitment ads - ads that are based on job advertisements and are also placed in the job advertisements. The ads are written from the jobseeker's perspective and address topics such as reintegration, early detection and prevention.
Posters, which also allude to the viewer's situation, and online banners also give the campaign the public presence that the topic demands.
Responsible at the Federal Social Insurance Office in Berne: Angela Fürer (project responsibility), Eva Lang (project management). Responsible at Saatchi & Saatchi: Kaspar Loeb, Beatrix Eichenberger (consulting), Patrick Lienert, Jürg Aemmer (CD), Martin Bettler, Stefanie Ledermann (AD), Patrick Lienert (text), Rahel Witschi, Caesar Eberhard (DTP), Pascal Schaub (strategy), Raphael Zubler (photographer), Reddepartment (image processing), Sota (litho).
