Maz hands out 16 certificates for successful storytelling
Sixteen students working in communications roles at companies and associations are completing the CAS in Brand Journalism & Corporate Storytelling at MAZ.
On August 16, the graduates successfully completed the CAS (Certificate of Advanced Studies) "Brand Journalism & Corporate Storytelling," which is unique in Switzerland, with the presentation of their final project, a self-produced video including concept and storyboard. They filmed topics from a wide range of industries and organizations, from tourism companies and consumer goods producers to trade associations, picture agencies and engineering SMEs.
The practice-oriented course is offered twice a year by the Swiss School of Journalism MAZ in cooperation with the Lucerne School of Business (HSLU). In the wide-ranging teaching modules, participants acquire and train both technical and strategic knowledge relating to brand communication. "The topic of the CAS is highly topical. Everyone is talking about storytelling and content marketing. But there is still a lack of sound know-how in many cases," says study director Elmar zur Bonsen. The course launched in 2016 closes this gap. Experienced lecturers from companies, agencies and media houses teach graduates how brands can be "charged" with information and emotions through journalistic storytelling, how suitable topics can be generated, implemented using multimedia and distributed via various media channels.
Participants:
Silvan Abicht, Zug; Pascal Bloch, Basel; Sandra Boller, Münchenstein; Simona Di Taranto, Zurich; Gabriela Fust, Boll; Tatjana Guggisberg, Bern; Isabella Ignacchitti Drüeke, Swiss Travel System, Zurich; Nancy Keller, Lucerne; Rahel Landolt, Economiesuisse; Laura Loskant, Zurich; Anika Remmler, OC Oerlikon Management; Nicole Schaffner, Bern; Walter Schmid, Küssnacht am Rigi; Franziska Schmidt, Rümlang; Christian Steiner, Swisscard AECS; Moritz Weisskopf, Migros Basel.
