Anti Hum in Croatian
You really can't promote an insect repellent in a more convincing way than this.
Autan is the European insect repellent market leader. The German repellent manufacturer has been on the market since 1958 and has been part of the Bayer Group since 2002. In Zagreb, Croatia, the Imago Ogilvy agency carried out an ambient campaign that not only highlighted all the benefits of Autan, but also kept the annoying, stinging pests at bay.
What the (sometimes not uncontroversial) active ingredients Icaridin and Diethyltoluamid usually do, the good old mosquito net does here. For an undisturbed picnic outdoors - and a guaranteed eye-catcher in the park. (hae)
