New Lgk: Climate protection campaign realized for Bernmobil
Neue Lgk has developed a climate protection campaign for Bernmobil. At the heart of the campaign is an orange soccer jersey with the phrase «Bern cuts CO2, Holland says thanks» printed on the back.
For the second time, Bernmobil is promoting climate protection with a T-shirt campaign. The mechanism is very simple: anyone who gets hold of one of 800 Bernmobil T-shirts can use it to travel for free on streetcars and buses in Bern for a month. Provided he or she wears the T-shirt clearly visible and thus sets an example for climate protection. In 2008, the shirts were distributed within two and a half days. Local media reported extensively and the campaign had a lasting effect: over 6% of the campaign participants - all new customers - subsequently bought a Bernmobil travelcard.
Bernmobil wanted to launch a similar climate protection campaign this year. The Neue Lgk found the solution in the city's recent past: in 2008, Bern hosted the European Football Championships. The city was transformed into a Dutch exclave and brought together hundreds of thousands of orange-clad football fans for a lively but very peaceful party. So why not dedicate the 2009 climate protection campaign to the Dutch as a gesture of friendship?
The centerpiece of the campaign is the orange football shirt with the back print "Bern saves CO2, Holland thanks". The shirts were advertised with posters, advertisements, T-shirt streetcar hangers and flyers. The T-shirts were available from June 8.
Responsible at BernmobliRoman Gattlen, Head of Marketing; Monika Scheiwiller, Head of Marketing Communications. Responsible at the New Lgk: André Benker (CD), Lukas Schmid, Andreas Szentkuti, (Text) Stephan Wittwer, Art Direction; Sabine Maria Wandeler, Dominic Beyeler, Graphics; Nicole Brunner, Alfredo Trasatti, Consulting.
Bernmobil wanted to launch a similar climate protection campaign this year. The Neue Lgk found the solution in the city's recent past: in 2008, Bern hosted the European Football Championships. The city was transformed into a Dutch exclave and brought together hundreds of thousands of orange-clad football fans for a lively but very peaceful party. So why not dedicate the 2009 climate protection campaign to the Dutch as a gesture of friendship?
The centerpiece of the campaign is the orange football shirt with the back print "Bern saves CO2, Holland thanks". The shirts were advertised with posters, advertisements, T-shirt streetcar hangers and flyers. The T-shirts were available from June 8.
Responsible at BernmobliRoman Gattlen, Head of Marketing; Monika Scheiwiller, Head of Marketing Communications. Responsible at the New Lgk: André Benker (CD), Lukas Schmid, Andreas Szentkuti, (Text) Stephan Wittwer, Art Direction; Sabine Maria Wandeler, Dominic Beyeler, Graphics; Nicole Brunner, Alfredo Trasatti, Consulting.
