ZB advertising turns banking clichés into positive messages for the bank EEK
The Bern-based agency ZB Werbung has launched a branding campaign for EEK Bank.
Bank EEK is a Bernese institution: once founded as a residents' savings bank for the district of Bern in 1821 as a cooperative, EEK has become a modern and, above all, successful banking company. In 2016, it won first place in the benchmarking analysis of Swiss retail banks.
For years, EEK has presented itself as "My very personal bank". Now it has commissioned the Bern-based communications specialists at ZB Werbung to create a new image campaign. The result is four subjects adapted to the target groups that represent EEK as a trustworthy, self-confident small bank. They play with typical banking clichés (example: My bank is only concerned with profits...), which are surprisingly positively rephrased in the same sentence (...my trust).
The campaign will be launched in mid-August with various posters, posters in the vicinity of the bank and in the city of Berne. Further subjects (mortgage specialist area) are planned and will be presented at the end of August.
Responsible at Bank EEK: Stephan Ischi (Deputy Director and Head of Asset Management). Responsible at ZB Werbung: Denis Jeitziner (Creative Direction/Text), Sina Egli (Art Direction), Regula Jauner (Consulting) . Photography: Remo Neuhaus.
