I shouldn't even be here

The Secret Escapes travel club offers its members stays in hand-picked four- and five-star hotels with discounts of up to 70 percent. This makes luxury affordable even for ordinary mortals. And it is not reserved for the well-heeled, who stay in the chic resorts and tell stories from their exciting lives. For example, about why they shouldn't normally be here right now. The fine lady had to contend with a dangerous wolf, the elderly gentleman was kidnapped by pirates and the other gentleman was wrongly imprisoned. And her listeners? They shouldn't be here either - because they couldn't afford it under normal circumstances.

The spots from the "I shouldn't even be here" campaign created by Droga5 also exist in a TV-friendly, compact 30-second version (Pirate, Ambush, Incarcerated). However, the original versions, which are up to 1:38 long, work almost better. Despite - or perhaps because of - a certain lengthiness. (hae)