Already 20 "clever vixens" have responded to the job advertisement
SBB posted a job ad seeking young female college graduates to promote relief trains during rush hour as «clever vixens.» The search has already been successful, with numerous female students applying.
Twenty women have so far responded to the call for applications, an SBB spokesman told the news agency SDA on Thursday. Two people are needed for this action. With emphasis on people: "Of course, foxes are also allowed to sign up." Whether these would throw themselves into the costume, however, is questionable. In addition to a fox tail, the "sly foxes" must also wear a headband to which fox ears are attached.
The organization Terre des Femmes Switzerland had called the advertising campaign "questionable" and "sexist" in an interview with the Handelszeitung on Wednesday (Werbewoche.ch reported). This is mainly because the advertisement was aimed exclusively at young women, Milena Wegelin of Terre des Femmes Switzerland told SDA. Whether the whole action would then also appear sexist, however, could not be said at the present time, Wegelin continued. This depends not least on how the rest of the costume looks. After all, foxes stand for cunning, not like rabbits.
Sexist advertising is unfortunately still widespread in Switzerland, he said. "It is important to discuss this," Wegelin continued. But there are much more serious cases than this Fuchs campaign, he added.
The fox campaign created by the Zurich agency Transformer is also not well received by Juso president Tamara Funiciello. She finds the campaign "disgusting," the 27-year-old tells Blick.ch.
Start in Pfäffikon, Zurich
According to the SBB spokesperson, the fox campaign will start at the end of August in Pfäffikon, Zurich. After that, it will also take place on the platforms of Bülach, Effretikon, Winterthur and Regensdorf. For two hours in the fox costume, the female students receive 150 francs. The "clever foxes" are to walk up and down the platform and hold up a poster with tips on commuting. Those who use the relief trains at rush hour have space on the train and are a "clever fox," according to the advertising message. (SDA/hae)
Screenshot advertisement: Blick.ch
