Kilian Wenger becomes new brand ambassador for Rugenbräu

Kilian Wenger's greatest sporting success came at the age of 20 when he won the Swiss Federal Wrestling Championship in Frauenfeld in 2010, and since then he has been one of the defining figures of the current wrestling scene. He impressively proved this once again last weekend on Engstlenalp, where Wenger emerged as the winner of the Swiss wrestling competition after winning five rounds and defeating the Swiss Bernhard Kämpf in the final round.

With his dynamic charisma and youthful manner, Wenger has made a significant contribution to the increasing popularity of the sport of wrestling among all sections of the population.

For the 150-year-old traditional brewery from Interlaken, the model athlete from the Bernese Oberland is the ideal partner. The two are connected by their unaffected down-to-earthness and their deep roots in the region.

Remo Kobluk, Managing Director of Rugenbräu, is correspondingly pleased: "Kilian Wenger represents the philosophy of our company enormously well. In his approachable, likeable manner, he combines traditional values and local roots with high-quality, honest craftsmanship. This makes him a very credible ambassador for our company. We also value tradition, from which we have repeatedly developed innovative products in recent years."

As a top athlete, Kilian Wenger does not represent the typical beer drinker. But he represents all the more the enjoyment factor of a good beer. Wenger says, "During the season, I largely abstain from alcohol. If I do, I might drink a beer after a wrestling festival. I'm more likely to treat myself to a beer on a leisurely occasion during the break in the season. But because I drink so little, I pay all the more attention to quality. Of course, it's even better that Rugenbräu is at home in the Oberland, as I am."

The design agency In Flagranti Design, based in Lyss, conceives and realizes the communicative appearance with Kilian Wenger.