Lidl becomes partner of the cooking show Funky Kitchen Club

Lidl Switzerland is now co-sponsoring the cooking show Funky Kitchen Club on Pro Sieben Schweiz. This is Lidl's first TV commitment in Switzerland, according to a statement from the TV station. The food discounter is accompanying its market entry and expansion in Switzerland with this commitment.
The Funky Kitchen Club is currently in its second season. Partners are Jurasel as main sponsor and Mercedes-Benz and Lidl as co-sponsors.