Swiss CRM Forum 2009: New strategies for customer care
In difficult economic times, maintaining and acquiring new customers is particularly important. This was also evident at the Swiss CRM Forum, which took place in Zurich's Hallenstadion on Thursday. Over 700 entrepreneurs and marketing specialists were informed about the latest developments in the field of customer relationship management.
In difficult economic times, maintaining and acquiring new customers is particularly important. This was also evident at the Swiss CRM Forum, which took place in Zurich's Hallenstadion on Thursday. Over 700 entrepreneurs and marketing specialists were informed about the latest developments in the field of customer relationship management, as detailed in a press release.
65 exhibitors showed how business processes can be made more efficient through the use of modern technologies. Prominent speakers such as Phil Winters from the Peppers&Rogers Group and Urs Berger, CEO of Mobiliar, used specific cases to explain the most successful strategies in the area of customer care and customer acquisition. René Meier, Managing Partner and organizer of the Swiss CRM Forum, confirmed that the Swiss CRM Forum meets a growing need: "New and innovative marketing is currently in demand in all sectors of the economy. Digital communication with customers and ongoing service improvement play a decisive role in building trust and customer loyalty in particular. Especially with declining sales and smaller margins, it is all the more important to understand customer needs precisely and to look after customers in such a way that they are fully convinced of the service and its providers".
65 exhibitors showed how business processes can be made more efficient through the use of modern technologies. Prominent speakers such as Phil Winters from the Peppers&Rogers Group and Urs Berger, CEO of Mobiliar, used specific cases to explain the most successful strategies in the area of customer care and customer acquisition. René Meier, Managing Partner and organizer of the Swiss CRM Forum, confirmed that the Swiss CRM Forum meets a growing need: "New and innovative marketing is currently in demand in all sectors of the economy. Digital communication with customers and ongoing service improvement play a decisive role in building trust and customer loyalty in particular. Especially with declining sales and smaller margins, it is all the more important to understand customer needs precisely and to look after customers in such a way that they are fully convinced of the service and its providers".
