The Tagi sees black: Omega advertisement with John F. Kennedy
The Tages-Anzeiger has changed its logo on the front page. In the Friday edition, the newspaper head appears on a black advertising background and features a portrait of John F. Kennedy and his saying: "We choose to go to the moon".
The Tages-Anzeiger has changed its logo on the front page. In the Friday edition, the newspaper head appears on a black advertising background and features a portrait of John F. Kennedy and his saying: "We choose to go to the moon". Next to it is the Omega watch brand logo.
The Omega advertisement on the front page is confusing. As the newspaper's logo and the advertisement are printed in the same black bar, there is a visual connection between the advertisement, logo and date - which does not exist. Because on June 19, the revolutionary leader and indirect head of state of Libya, Muammar al-Gaddafi, and the Indian-British writer Salman Rushdie celebrate their birthdays, but not Kennedy.
A black Friday for the Tages-Anzeiger.
The Omega advertisement on the front page is confusing. As the newspaper's logo and the advertisement are printed in the same black bar, there is a visual connection between the advertisement, logo and date - which does not exist. Because on June 19, the revolutionary leader and indirect head of state of Libya, Muammar al-Gaddafi, and the Indian-British writer Salman Rushdie celebrate their birthdays, but not Kennedy.
A black Friday for the Tages-Anzeiger.
