WEMF Reports Sharp Decline in Advertising Revenue in May
The Swiss press reported significantly lower advertising revenue in May. Compared to the previous year, publications generated 141.2 million francs in revenue. This represents a 28 percent decline.
The Swiss press reported a significant drop in advertising revenue in May. Compared to the previous year, publications generated 141.2 million francs in revenue. This represents a 28 percent decline, as the advertising media research firm WEMF announced on Friday.
Of this amount, 14.2 million francs came from job advertisements, which declined by 50.7 percent. Revenue from real estate listings fell by 25.2 percent to 5.7 million francs. Revenue from commercial and other advertisements fell by 25.2 percent to 113.4 million francs. Revenue from brochure inserts remained flat at 7.9 million francs.
Revenue declined across all press categories. The financial and business press recorded the sharpest percentage decline in revenue, down 34.3 percent, followed by the Sunday press, down 30.8 percent. The daily press generated the most revenue; however, the decline here—at 29.6 percent—was also significant.
Of this amount, 14.2 million francs came from job advertisements, which declined by 50.7 percent. Revenue from real estate listings fell by 25.2 percent to 5.7 million francs. Revenue from commercial and other advertisements fell by 25.2 percent to 113.4 million francs. Revenue from brochure inserts remained flat at 7.9 million francs.
Revenue declined across all press categories. The financial and business press recorded the sharpest percentage decline in revenue, down 34.3 percent, followed by the Sunday press, down 30.8 percent. The daily press generated the most revenue; however, the decline here—at 29.6 percent—was also significant.
