René Plug appointed new Managing Director Strategy & Business Development at Admeira

Admeira is adding to its team: René Plug (44) will become Managing Director of Strategy & Business Development effective the beginning of September. In this role, he will be primarily responsible for advising and supporting the executive management team in the areas of corporate strategy, business development, and the evaluation of new business areas.

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"With René Plug, we have an expert on board who brings in-depth knowledge and experience of strategy development and business development, which is of great importance to Admeira," says Marc Sier, Chief Operating Officer at Admeira. "He is also very familiar with the media industry and the digital world in particular", Sier continues. As Managing Director Strategy & Business Development, René Plug will become a member of the extended Executive Board.

In his previous position at Swisscom, René Plug worked as Chief Strategy Officer in the digital sector. He is a proven industry expert with many years of experience and has also worked internationally as a consultant, including at OC&C London. René Plug holds an MBA from London Business School with a focus on strategy and finance and a Master's degree in communication science with a specialization in media policy and strategy.

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