PR industry association to be reorganized; new president of the SPRG
The PR industry association is being reorganized. The foundation stone was laid on Friday at the SPRG delegates' meeting in Lucerne. The new statutes were adopted and the SPRG will operate under the name "Swiss Public Relations Association" SPRV and the umbrella brand "pr suisse" from January 1, 2010.
The PR industry association is being reorganized. The foundation stone was laid on Friday at the SPRG delegates' meeting in Lucerne. The new statutes were adopted and the SPRG will therefore operate under the name "Swiss Public Relations Association" SPRV and the umbrella brand "pr suisse" from January 1, 2010. With this step, the seven PR regional associations of the previous umbrella organization are uniting to form a professional association of Swiss PR professionals. At the same time, the separation of the presidium and office was approved. From July 1, the office will be located in the newly established "Swiss House of Public Relations" at the headquarters of the SPRI Swiss Public Relations Institute at Ankerstrasse 53 in Zurich. From this date, the offices of the Swiss Federation of PR Agencies (BPRA) and the Harbour Club (association of CC officers) will also be located here. The Assembly of Delegates has appointed Madeleine Koller as Managing Director of the three secretariats.
With "pr suisse", the new SPRG will have a forward-looking, stronger organization; among other things, it aims to strengthen its national awareness and offer its members a national network that goes beyond the activities of the regional associations. The members of the previously separate professional register will be integrated into the SPRV as accredited members, and the services for this premium membership will be expanded. The Central Board will be supported by a new committee to manage the wide range of tasks. An honorary council will also be re-established to monitor compliance with the codes and perform any mediation tasks.
Regula Ruetz - new President
Regula Ruetz was elected as the new President of the SPRG at today's delegates' meeting. She takes over from Mireille E. Saucy, who has led the association for the past six years. "In Regula Ruetz, President of the Northwestern Switzerland PR Association NPRG, a long-standing member of the Central Board has agreed to work with her colleagues to ensure continuity until the General Assembly in April 2010 and to prepare the new bodies and structures in order to create an ideal starting position for the new SPRV President to be elected at that time," writes the SPRI in a press release.
With "pr suisse", the new SPRG will have a forward-looking, stronger organization; among other things, it aims to strengthen its national awareness and offer its members a national network that goes beyond the activities of the regional associations. The members of the previously separate professional register will be integrated into the SPRV as accredited members, and the services for this premium membership will be expanded. The Central Board will be supported by a new committee to manage the wide range of tasks. An honorary council will also be re-established to monitor compliance with the codes and perform any mediation tasks.
Regula Ruetz - new President
Regula Ruetz was elected as the new President of the SPRG at today's delegates' meeting. She takes over from Mireille E. Saucy, who has led the association for the past six years. "In Regula Ruetz, President of the Northwestern Switzerland PR Association NPRG, a long-standing member of the Central Board has agreed to work with her colleagues to ensure continuity until the General Assembly in April 2010 and to prepare the new bodies and structures in order to create an ideal starting position for the new SPRV President to be elected at that time," writes the SPRI in a press release.
