Daniel Meister becomes Managing Director of Agence Trio

The 46-year-old Meister joined the management of Agence Trio in May. He was previously responsible for key account management at Publicitas (1999 to 2009), Managing Director of Publisuisse (2009 to 2013) and Director of Clear Channel in French-speaking Switzerland (2013 to 2017). Thanks to his many years of experience in the media sector, his expertise in marketing and sales and his extensive network of contacts on both sides of the Röstigraben, Meier intends to expand the agency's consulting services and strengthen its client relationships.

The appointment of the new Managing Director follows the recent strong growth of Agence Trio. The acquisition of new national client budgets prompted a sustained expansion of the workforce and an internal restructuring of the agency. Following Daniel Meister's takeover of account management, Michael Kamm can now devote himself 100% to strategy and creation.

New prospects for the future

With its current workforce of 23 employees, the agency has reached a new threshold that allows it to successfully perform the tasks for its new integrated communication mandates in the long term, while at the same time having the necessary resources to expand its client base.

Thanks to the new structure and all communication services under one roof, Trio can simultaneously mobilize all the internal skills required to manage a brand's entire ecosystem flexibly and efficiently. In addition, the coordinated management of its various poles (namely PR, digital, video, text) increases the efficiency of its mandates in the area of content marketing - a discipline that Trio has long mastered and is increasingly bringing to bear in digital form.