Content and form sets the scene for Japanese cosmetics brand Sensai
Sensai is bringing Japanese skincare rituals and cosmetic secrets to Europe with its new campaign. In collaboration with Inhalt und Form and the renowned make-up artist Mary Greenwell, three independent online films were created that provide insights into the brand world and ensure Japanese authenticity.
The moving image format is at the heart of the campaign. In order to expand the presence in the target market, the luxurious product lines of the Sensai brand and their traditional backgrounds were staged at the end of March. Inhalt und Form was responsible for the film and content concept and its implementation. At the end of March, during the cherry blossom season, a camera team traveled to Kyoto for a four-day video shoot.
The Japanese luxury cosmetics manufacturer Sensai wants to expand its presence in Europe - with content marketing made by content and form. Sensai uses the power of Koishimaru silk and combines it with the most advanced skin care technology. In addition to the conception and realization of the videos, Inhalt und Form also takes care of comprehensive content support throughout the year.
Responsible at Sensai: Sakurai Yoshiko (General Manager Marketing Division) Nina Weise (Marketing Division - Communications). Responsible for content and form: Karin Estermann (CD), Nena Weibel (text), Fabienne Wernli (multimedia), Dominik Stibal (consulting). Film production: Lukas Wälli (director), Pierre Berchthold (photos).
